Newsletter Is Worth A Thousand Words – Part 2
by Janice D. Byer, CCVA, MVA
Docu-Type Administrative & Web Design Services
In Part 1 of our article on newsletters,
we discussed the benefits of a newsletter and there various formats they
can be designed in. In Part 2, we will discuss what kind of content to
include, where to find that content and how to promote your newsletter.
should be included & where do I find it?:
question that many people ask when they are considering starting a
newsletter is what should be included. Again, your target audience will be
the main factor that will determine what you want to include. But no
matter who your audience is, be sure to make your content timely. If a
world event may affect your industry, be sure to include articles that
show the various possible points of view.
question that many readers (and prospective newsletter editors) ask is,
“where do you find your content?” Actually, most of the content in
Virtual TidBits finds me. I do write articles myself but also include
information from other writers and sources.
you start publish a newsletter, you can submit it to Ezine directories.
Most of these directories will ask you if you accept content. By answering
yes, writers will submit their articles for your newsletter.
few sites you can submit your newsletter/ezine to are http://bestezines.com/submit, http://ezine-marketing.com/cgi-bin/search/search.cgi,
way of finding content for your newsletter is to read other newsletters
and ezines that are similar to yours or that target similar markets to
yours. These newsletters may include information that you may find helpful
and your readers find helpful. If you spot a particular article or other
content that you would like to use, it is recommended that you contact the
newsletter editor or the author of the article and ask to use it before
you go ahead and include it in your newsletter. Editors will appreciate
that you are actually reading the content in their newsletters and authors
usually like to have copies of publications that their articles appear in
and may request a copy or subscribe to your newsletter.
you have approached an author, you will probably be added to their mailing
list and they will send you future articles that are appropriate for your
can also pick up articles from various websites that collect articles
strictly for the purpose of offering them as newsletter content. Some of
those sites include http://www.marketing-seek.com, http://www.ezinearticles.com, http://www.web-source.net/articlesub.htm,
ideas for possible content for your newsletter are:
dates for the month,
or limericks (be sure they are not offensive),
links and tips,
or Word Search puzzles,
of your clients or contacts,
events in your industry,
of course, information about what your business offers.
of the above suggestions will come to you through emails, discussion
lists, or just surfing the net. Be sure to set aside a folder in your
email program and an area in your Favorites list in your browser for
anything that may seem like good content for your newsletter.
or not you choose to include advertising in your newsletter is your own
choice but don’t overdo it. It is a way to make a few bucks to offset
your time but ask yourself one question, “How much advertising do I like
to see in a newsletter?”
learn by example. What is it about other newsletter that you receive that
you like and dislike? Just remember to think about your readers when
deciding what to include in your newsletter. Ask them for feedback and
what they would like to see included in upcoming issues. Producing a
successful newsletter is not all that difficult but you must be sure to
make time to do it on a regular basis.
do I promote my newsletter?:
next step in the success of your newsletter or ezine is promotion. The
following are just a few ways you can promote your newsletter:
your article archives on your website and be sure to have a sign email
address or form for your visitors to sign up.
a link to your newsletter in the signature lines you use in your
you write articles, be sure to add a short sentence in the contact
information that you include at the end of your articles.
your newsletter readers to pass on each and every issue of your
newsletter to their friends and associates.
allowed, announce the your current issue of your newsletter is
available to those on any email discussion lists that you are on.
Don’t include the newsletter, just include instructions on how
people can get it and how they can sign up to receive it
ads or information with other newsletter publishers.
be sure to submit your newsletter to various submission sites, http://bestezines.com/submit, http://ezine-marketing.com/cgi-bin/search/search.cgi,
matter how you choose to format your newsletter or what you choose to
include in it, newsletters are one of the best ways to showcase your
business, build credibility as an expert in your field, and stay in touch
with your contacts.