Your Website Up-To-Date
by Janice D. Byer, , CCVA, MVA
Docu-Type Administrative & Web Design Services
almost every business publication there are articles telling us how, as a
small business, we need to have a website. This is very true! The Internet
is where most people go to find a product or service that they are
interested in or may have heard about. And, if your business is capable of
serving customers throughout the globe, what better way to keep your
information available to that huge target audience than an Internet
we either do the website ourselves or hire a web designer (who knows the
latest trends and techniques) to put together a website that will help
bring in new clients. We spend a great deal of time compiling the content
and working out the details to make sure that our site has all the
information that our visitors will want.
it goes live and…. except for putting our website address in our
signature lines of our emails, on our promotional material, and mentioning
it when we get a chance… we just leave it sitting there.
am the first to admit that I don’t update my website as much as I
should. I do change the homepage whenever something is worth mentioning
and I add archives of my articles and newsletters. But, the remaining 100
pages (or so) are rarely changed. This is not good!
website is a piece of advertising that is always available to be seen so
it needs to be kept up to date. They say that people need to see our
company name seven times before they take action. But that doesn’t mean
they can’t see our company name seven times in seven different ways.
visitors come by our website, they see what we have to offer. They may
even have to return many times in order to see everything that our site
has to offer. But, they may not continue to return if they find that there
is nothing new for them to look at.
small business owners, we are often looking for new ways to impress our
clients. As website owners, we should be thinking the same way. We need to
offer new and interesting content on our websites.
are just a few things you can do to keep your website looking new:
If you write articles, be sure to archive them on your website. And, the
same holds true if you publish a newsletter. People will continue to sign
up for your newsletter (after they have read your archives) so that they
are sure to receive the next issue automatically and won’t have to worry
about remembering to head to the website to find it.
Add a news headline service to your homepage. This will allow news stories
to be included on your website with very little effort on your part.
If you have something new or exciting happening in your company, add that
to your homepage. If you are nominated for an award or have just
registered with your Chamber of Commerce, be sure to mention it on your
website. It doesn’t have to be a whole page of information, just a
little highlighted box that stands out.
If you designed your own website and you have learned something new, show
it off on your site (or use your site as your testing ground). Or, if you
have a designer doing your website and you happen to hear that she/he is
taking a course to upgrade their skills, why not ask them if they would
like to test out their new skills on your site? Some designers will do the
improvement at no cost to you, as they need somewhere to do a test run.
If you are featured in a publication or on any other form of media, or if
your articles are published, be sure to have a page on your website to
list these accomplishments. Then, each time you are in a new publication,
you can add those to your website.
And testimonials… these are extremely important to your company’s
reputation. Be sure to have either a page dedicated to those kind words or
scatter them throughout your website in a way that they will stand out
when your visitors are going through your pages. Then, as you get new
testimonials, you can replace others or add to them.
are many other ways to keep your site up-to-date… alternate your
graphics; update your links; offer a special for any holidays that are
approaching; and so much more.
your imagination and remember that the more information you offer on your
website, the more likely others will want to have a link on their site
that leads to yours. And this can help in your placement in search
the time to make updates, if you are the designer of your site, can be a
challenge. Try to do a little at a time or hire a web designer to keep
your site up to date.