Christmas Cards – A Great Gift Idea on a Limited Budget
By Janice Byer, CCVA, MVA
Docu-Type Administrative & Web Design Services
Billie wants the latest Power Ranger. You know, the one that shoots lasers
and turns into an ‘Incredible Hulk’ kind of thing. And little Sarah,
she wants the newest Barbie, the one that ‘all her friends have’. And
then, of course, there’s your beloved spouse who thinks he will just die
if he doesn’t get a new set of torque wrenches.
the joys of Christmas gift giving and the terror of going way over budget.
wait…. don’t forget that not only do you need to get that something
special for your family and friends, you also need to take this time of
year to show your clients that you truly appreciate and value them as
now the question of going over budget is really starting to get scary. But
it doesn’t have to. Showing your appreciation doesn’t mean you have to
max out your credit card or take out a second mortgage on the house. All
you need to do is show your true feelings and be creative.
start with the usual Christmas card. These are a given, and every
entrepreneur should send these. And, if your limited budget means that
this may be the only form of holiday cheer that you can share this year,
let’s make it special.
business professionals believe that it is not tactful to include your
business card in with a Christmas card. The holiday card is supposed to be
a means of showing appreciation, not a form of advertising. So, there are
other subtle and creative ways to keep your name on their minds while
still showing them that you care.
let’s look at the envelope that you send the card in. They are usually
pretty plain and blank. Ah, blank…. the perfect canvas, so what can we
put there to ‘fill some space’ and show your creativeness?
your trusty word processor or graphics design program up and running and
create a holiday image to print on the back of the envelope. Or perhaps
put your favorite Christmas poem on there or a coupon for one your
products or services. You can include your website address in small print
at the bottom. Oh, and don’t forget to have the envelope in the closed
(but not sealed) position when you run it through your printer. If the
envelope is white, try to include some colour. But if the envelope is
green or red (or any other colour), then it would be best to do the
printing in black.
the front of the envelope, don’t forget to put your return address in
the top left hand corner and perhaps add a little graphic of holly or
bells at the bottom. If you can, put your website address or phone number
in your return address.
last two suggestions will not only show your creativeness to your clients,
it will also be seen by everyone that handles your envelope, from the time
it leaves your office until the time your client actually opens it.
way to show your appreciation at this special time of year without
spending a lot of money is to offer a special to your clients. Include a
coupon with the card offering them free products or services. Remember to
make it a limited time offer. This will help to generate some sales after
the Christmas rush is over.
of including something in with the card, why not put together a list of
websites that would be helpful to them, or perhaps a gift certificate from
one of their favorite sites?
if you have a small piece of promotional material (ie. pen, pencil,
notepad, etc.), you can include it. Anything that will not be offensive at
this time of year, will not be too ‘advertisey’, and something that
will fit in the envelope.
your budget is so limited that you can’t afford to mail out cards, why
not send some (or all) of them by email? There are some wonderful sites
where you can send all kinds of cards, including animated or interactive ones.
include http://www.bluemountain.com, http://www.cardcentral.net, http://www.card4you.com,
and of course, Kathy Ritchie’s site at http://www.thebestva.com.
you have ever read any of my other articles (http://www.docutype.net/press.htm)
you know that I truly believe that creativeness, and not the size of your
wallet, makes for good communication between you and your clients. One of
my favorite stores is the dollar store in town and you would be amazed at
the ideas that you can come up with to help promote your business, on a
limited budget, by just walking through the isles.
remember to take each client into consideration when you send him or her
something. Be creative and show a personal touch on your holiday
sentiments and the rewards will come, not the credit card bill.