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How to Build a Successful Virtual Assistant Business
Second Edition

How to Build a Successful Virtual Assistant BusinessWritten by Janice Byer and Elayne Whitfield-Parr, this NEW book includes information and tips to help aspiring and established VAs with every aspect of starting and building a Virtual Assistant business.

From naming your business, to upgrading your skills, to expanding your business, we have put together everything you need to know based on our combined years in this industry and the input of successful VAs worldwide.

Read more and order your copy today!

http://www.va-book.com


Business Building Ebooks

Titles include:

  • How To Respond to RFPs
  • Easy to Understand & Implement Search Engine Optimization Techniques
  • How to Set-Up & Start Your First Blog
  • and many more.


See our Ebooks


Small Business & Web Design Blog

 Since 1999, we have been publishing Virtual Tidbits filled with articles, links, tips and resources to help small business professionals.
Now these articles and more are archived on our blog.

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Equine Web Design

 

 

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I Don't Need a Website... Do I?
by Janice Byer, CCVA, MVA
Docu-Type Administrative & Web Design Services
www.docutype.net

Once upon a time, in a small home office, a busy entrepreneur wondered why he wasn’t quite as busy as he would like to be. “I market my business as much as possible”, said the entrepreneur, who has implemented many marketing procedures while running his business. 

Our entrepreneur, we’ll call him Bob, runs a computer repair business. His services allow him to provide his clients with his expert advise, either in their offices, by email, or on the phone. Because of this, Bob has a large potential market, both locally and internationally.

Bob has a great brochure, filled with all his features and benefits; he attends as many networking events as he can; he advertises in the local newspapers; and he has a huge ad in the yellow pages. But, Bob doesn’t have a website. Why?

“I don’t need a website, do I?” asks Bob. “I do everything else possible to market my business and I also get many customers by referrals. Why would I need a website?”

Glad you asked Bob! Let’s see if we can’t outline some of the benefits of having a website… both locally and internationally…

Your website is a live brochure that is available for anyone to see from anywhere, no matter if they are 5 miles away or 5000 miles away.

For potential local clients, they may first find your company in the yellow pages but, if they are looking for more information about you and the services you offer, the Internet is one of the first places they will look to do their research.

Many potential long distance clients may be in different time zones or would rather not make a long distance call. Because of these factors, the Internet is where they would go for more information. Having a website enables your information to be available anytime and, by including your email address on your site, they have a cheaper and more convenient of contacting you.

Your website allows you to create and show much more of your information than a print ad or brochure. The more information you provide, the more likely a potential client will be to buy from you as they can see everything they need to know. You can even include a little something extra, such as tips and resources, to help your clients see your dedication to providing topnotch customer service.

Your website also allows you to be more creative in how your present your information than with something that is in print. You can add bells and whistles (but not too many)  that show that can be creative in your efforts.

Many people use the Internet to find out more information about products or services that they are in need of. Your website is a means of offering information to those who may be researching online before buying. If you don’t have a website, how are they going to even get a chance to see what you have to offer?

In the same respect, if a potential client has heard about you but can’t find your business card, they may turn to the Internet to try and locate your contact information or to learn more about you.

Your website opens the door to a larger market of prospective clients. Even if your service is normally only preformed locally, there is always the potential to expand. And, you are more likely to increase your local client base if your website is available for them to research your service.

Even if you cater to only a specific clientele, your website can be a place for them to visit or where they can point others to who they are referring to you.

Your website is the one piece of marketing material that is easy to change without a huge cost. So, if you have a special event coming up or you want to include more information on a certain service, you simply have your web designer make the change. And, almost instantly, your information is fresh and visible, without the costs of re-printing new marketing material.

We could go on and on about the benefits of having a website. In short, having a website is the ‘way to go’ these days and, if your company does not have a website, are you losing customers? Are they finding your competition when using the Internet but not you? Are they wondering why you do not have a website when all of your competition does?

Your website is your company’s 24 hour advertising medium. Why wouldn’t you consider having one? Bob?

 


Janice Byer, owner of Docu-Type Administrative & Web Design Services, provides professional, creative and affordable virtual office assistance and small business website design. She is a Certified Canadian Virtual Assistant (CCVA) and Master Virtual Assistant (MVA). She is also the author of Surfin' The Net - Docu-Type's Virtual Collection of Links, which is filled with the secrets of her success. Visit her website for more information and to get your copy.


 

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